Participants🔸快乐10分玩法说明

This programme is intended for senior managers who are directly concerned with their corporation’s development of market-driven business strategies.

Introduction🔸快乐10分玩法说明

It is increasingly imperative for enterprises to think outside the box and look for effective marketing strategies. They not only need to consider marketing issues in a systematic and dynamic way, but also have to analyse and select marketing strategies based on customer needs and dynamics of environment and resources. This programme explores Western-style marketing strategies that are appropriate for🔸快乐10分玩法说明. Participants will learn to work with the latest market-driven strategies that have been developed in the West, and apply them in the context of🔸快乐10分玩法说明’s market dynamics. They will also focus on current practices used in communication and distribution channel strategies.

Digitization, globalization, and a surge in entrepreneurial disruption are among the forces causing major shifts in marketplace dynamics. Traditional marketing theories are becoming more and more vulnerable to the radical changes of market environment. Many organizations face increased customer power, intensified competition, and new competitive entry from outside the traditional market boundaries. A response is required at all levels, ranging from reallocation of marketing resources to new channels and media, through to strategic realignment and repositioning of business units.

This intensive four-day programme explores the marketing strategies required to flourish in the new market landscape.  Throughout, emphasis will be placed on how companies can exploit turbulent market changes to enhance their strategic position to create new value, rather than simply respond defensively. Particular focus is given to those areas in which change is most dramatic, including new digital channels for communication and distribution, innovation, new market entry and mobile internet strategy. The programme also elaborates on consumer behaviour and market competition in the context of mobile internet, with an aim to help participants understand the current situation and explore possible paths to transformation. Participants will be challenged with a combination of lectures, group discussions, case studies and the application of new ideas to their own businesses. This programme adopts various teaching forms, including classroom lectures and remote teaching enabled by internet technology. Participants are expected to have a better understanding of new concepts through the combination of classroom lectures, group discussions, live-streaming teaching, online interaction and case studies, and to apply what they have learnt in their own businesses.

Programme Coverage🔸快乐10分玩法说明

• Marketing in an Era of Change: This session will examine the real challenges faced by many organizations in adapting to changing market conditions. A particular emphasis will be given to analysis and discussion of the opportunities and challenges presented by digitization, and how this will change the practice of marketing. 
• Market-Driven Strategic Planning: Here we discuss what it means to be a market-driven organization. We will highlight the tools that can be used to turn your company into a market-driven organization, and examine the strategic and competitive pay-off for your organization, based upon a review of research into market orientation within world-class organizations.
• Crafting Effective Marketing Strategy:  A framework will be provided for evaluating and improving marketing strategies, so that they provide a platform for profitable growth. In addition, trends in marketing strategy will be reviewed, to ensure that participants are able to push for up-to-date best practice in their organizations. 
• Innovation and Market Evolution: Innovation is both a necessary condition for marketplace performance, and also a trap for the unwary (given that most new products fail). This session will examine success factors for launching new products and services, and offer a framework for understanding how markets typically evolve through innovation.
• Go-to-Market Strategy: Distribution channel strategy is a dynamic area, with many organizations having to juggle direct, intermediate and electronic channels. This session will cover both theory and best practice.
• Marketing Communications: This area accounts for the majority of expenditure in the marketing field, and new research highlights the inefficiency of many organizations. This session will focus not only on guidelines for effective integrated communications, but also crucially examine the state of the art in managing marketing expenditure.
• Customer Relationship Management: Modern approaches including customer lifetime value analysis enable the emergence of customer (as opposed to market) strategies. Starting with the difference between orders and customers, this session will examine how customers can be viewed as an investment, and managed accordingly.
• Digital marketing: This session will focus on the membership-based new retail model and mainly discuss how traditional industries should make a change or transformation and how Internet companies should realize a continued growth of online traffic.  

Throughout the programme we will examine international and Chinese case examples to show clearly real-world applications of the different concepts we present. As well, we will engage in various creative and diagnostic planning exercises designed to show the way to improving the strategic marketing planning process in your firm.

A certificate of completion will be awarded🔸快乐10分玩法说明

Programme Fee🔸快乐10分玩法说明

RMB 38,800
Programme Fee includes tuition, case licensing fees, lunches, stationery, other course materials, interpretation and translation fees if required. The full fee must be paid within two weeks upon receipt of the payment notice. Applications made within 30 days of the start of a programme require immediate payment. CEIBS reserves the right to amend information on this programme including price, discount, date, location, faculty, daily schedule and other details.

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