The trademarked Real Situation Learning Method (RSLM) was uniquely developed by CEIBS. Since its launch, it has been highly evaluated by CEIBS students, faculty and participating companies. The real-life approach is a further upgrade of the case study approach, allowing participants to interact directly with company executives in an immersive case study.

There is a structured approach to designing the entire experience to ensure that both sides – students & faculty as well as companies – can benefit. The students love it because it makes learning a lot more relevant to real life. The faculty love it because it keeps their material fresh. The companies, who are the basis of the cases discussed, are big fans as it presents them with an opportunity to have fresh eyes assess their operations and offer solutions to real life challenges they may be facing.