Service Excellence
The mission of this research area is to create and disseminate knowledge of best practices in the management and marketing of services, to improve service delivery quality, foster service innovation, and enhance service productivity. We define service broadly to include service companies, service as products and servitization of manufacturing. We envision this research area platform to be an inclusive one and invite faculty members from CEIBS as well as CEIBS’ alumni community, scholars and practitioners outside of CEIBS to join our efforts.
Director:🔸快乐10分玩法说明
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Erkens, David Hendrik
Professor of Accounting, CEIBS
Research Area Director of Service Excellence
Core Members:🔸快乐10分玩法说明
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Chen, Weiru
Associate Professor of Strategy, CEIBS
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Hwang, Yuh-Chang
Honorary Professor in Accounting;
CaixaBank Chair in Accounting;
Academic Director of DBA Programme, CEIBS -
Xin, Katherine Rong
Professor of Management;
Bayer Chair in Leadership;
Associate Dean (Europe);
Director of Hospitality EMBA Programme;
Director of DBA Programme, CEIBS
Affiliated Members🔸快乐10分玩法说明
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Farh, Jiing-Lih Larry
Honorary Professor,
ABN AMRO Chair in Management, CEIBS -
Guo, Wei
Associate Professor of Strategy and Entrepreneurship, CEIBS
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Huang, Sheng
Professor of Finance, CEIBS
Programme Director of Corporate Capital Management Programme -
Wang, Yajin
Professor of Marketing, CEIBS
Research Area Director of ESG
Programme Co-Director of CEIBS-Tencent Joint Programme -
Zhang, Yu
Professor of Strategy, CEIBS
Programme Co-Director of CEIBS Venture Capital Camp -
Zheng, Xue
Assistant Professor of Organisational Behaviour, CEIBS
Programme Co-Director of Leadership Development Programme